• They set your business apart
• They create an identity for your company
• They're highly visible
• They grab peoples attention
• They raise curiosity in your business
• They increase foot traffic
• They make it easy to find you
• They're highly cost effective
• They anchor your other advertising
• They turn your business into a landmark

Big Idea Turns Balloons Into New Ad Vehicle

Kevin D. Taylor, Radio Shack's district sales manager for Orange and Los Angeles counties, last month bought a 20-foot floating blimp for a one-week test at the company's Garden Grove store, near the Garden Grove Freeway. Sales for that week soared 100% over the corresponding week last year, he said, and for the month sales were up 53% contrasted with the same period a year earlier. Taylor said he like Zimmer's no-nonsense but amicable approach to business. He especially appreciated his efficiency in delivering the balloons early.

O.C. Enterprise/Cristina Lee,
LOS ANGELES TIMES

The customer response to the blimp was overwhelming. The walk-in business was more than double of any of my other stores, and customers calling in for delivery wanted the special we advertised on the banner hanging down from the blimp.

We're going to move it from store to store to help boost sales & store awareness in the community.
Money well spent!

Jim Hornus - President,
PIZZA TIME PIZZA

I love it when a customer says they were on their way to another dealership - saw our BLIMP - came in - and bought... Thanks for all your help - "Bessy" is everything you promised.

The most advertising per dollar spent I've ever seen.

Gary Swearingen, General Manager,
CONTINENTAL CHEVROLET

"BLIMPS ARE THE STUFF"!!! Response from the WNBR/WZBR BLIMP has been amazing! It is without a doubt an instant attraction for all of our live broadcasts. Not only is IT a great attraction but it works wonders in conjunction with our other promotional tools. Our sales staff loves our blimp because it makes their jobs easier. ...great service, and support after the sale... YOU GUYS ARE THE BEST.

Scott Murphy, General manager,
WNBR/WZBR "THE BEAR"

Because my boat dealership is located on the water and not in close proximity to major roadways, we sometimes find it difficult to get people to notice our location. The BLIMP did it! If you consider the amount of traffic it has drawn to our marina, the value is incredible. We have used our BLIMP for three very successful Open House Sales and I don't know how we ever did without it!

Jeff Truesdale, General Manager,
CLARKS LANDING MARINA

We attribute over 45% of our business directly to our BLIMP. ...due to the BLIMP, our location is somewhat of a landmark.
We would not think of opening our doors for even one day without the BLIMP first going up 200 feet.

Ron Imel, General Sales Manager,
TOYOTA of POMONA

We are extremely impressed with the service, your company, and the quality. The BLIMP itself, especially when illuminated, is very eye-catching. This is just what we wanted... To draw attention to ourselves and place questions in the minds of the public.
It is great to see a return on an investment so quickly.

David Joy, Food and Beverage Director,
HOLIDAY INN - TIMONIUM PLAZA

When in the early summer we sent our BLIMP aloft for the first time, we saw, that very day, a 30% jump in sales. In the days, weeks and months that followed, our blimp has been directly responsible for an average increase in sales of 40 to 50%, which represents a tremendous return on our investment. A fair number of drivers may have seen a billboard, but everyone who drives down that highway sees our blimp! In our nine and a half years in the ice cream business, no other marketing strategy has come close to meeting the success of the blimp and the size of the return on investment.
...you've got to get a blimp!

Anne & Jeff McFadden, Owners,
BASKIN-ROBBINS

From the start, we had more walk-in customers than ever before. People came on the lot
and told us they saw the BLIMP, and that's why they came by.
After all was said and done, our sales were up 35% over the previous May!

Mike Marrapese, Vice President,
GENEVA Ford

WOW!!! When I put the BLIMP up in the air it was like immediate attention. The response I've gotten is incredible. I know for once I've finally spent my advertising dollars on something that WORKS. THANK YOU! THANK YOU! THANK YOU!

Christopher D. Morris, Owner,
K-C PIT STOP RESTAURANT

Simply... it's great! I can't tell you how much exposure it's given us during special events and live remotes. Kids love it... Clients love it... Our listeners love it... It's fun! It truly puts us far above our competition!

Lynn Scott, General Manager,
KSPN-FM

Although business has been good, it has been better in previous years. I am proud to say that since purchasing the BLIMP one month ago, our sales have increased by an average of 1 1/2 units per working day. In the first two hours that the blimp was up, I personally received phone calls from ten business people, inquiring as to where they could purchase a BLIMP.

Richard Kays, General Manager,
GREGS BOATS

We launched our blimp four weeks after opening our new STAR MART/TACO BELL/SUBWAY multi-branded facility. Although we were consistently increasing our sales, when we launched the blimp the sales figures jumped 25% that day and our growth rate nearly doubled. After being open three months we are approaching our daily sales goal for the twelve month mark. From now on my first marketing dollars on new locations are spent with GIANT Advertising.
No other marketing effort has ever performed this well for us.

Gil F. Ficke, Vice President/CFO,
MRECORP

I can't thank you enough for providing the most cost effective form of advertising I have ever seen. The traffic our blimp generates at the dealership is unbelievable,...
and it has literally paid for itself thousands of times.

Thomas M. Fry, General Sales Manager,
BEST Ford/Lincoln/Mercury

Our BLIMP is scheduled throughout 1996 almost every week. It is the best money we have ever spent. It attracts attention and helps our listeners find our event... KWKW gets great visibility.

David Patch, Special Events Coordinator,
KWKW 1330

When the BLIMP is flying, we are constantly seeing new faces in the store... Since our investment, we have noticed a 17 to 20% increase in our sales when the BLIMP is in flight. I would say that figure alone makes it a great investment.

Scooter Gross, Owner,
ALPINE BAGEL CO.

I just wanted to drop a note to let you know how successful the BLIMP has been. We use the BLIMP on selected weekends, and in conjunction with special events. This is, by far, the best traffic generator for our business.

Joe Pozo, President,
BOAT TREE

Our BLIMP arrived last week and I am truly amazed at the response from everyone who sees it. It is visible for miles, and no one has trouble finding us any longer. On a weekend (July 4th) when other local dealers saw a decline in floor traffic, we were busier than ever. WE LOVE OUR BLIMP!

John Darmento, General Sales Manager,
LEE Chevrolet/Cadillac/Oldsmobile